Generator Sales Market by Type (Diesel  Gas)  Application (Standby  Peak Shaving  Continuous Power)  Power Rating ( 100  100-350  351-1 000   1 000 kVA)  End-User (Residential  Commercial  and Industrial)  and Region - Global Forecast to 2021

Generator Sales Market by Type (Diesel Gas) Application (Standby Peak Shaving Continuous Power) Power Rating ( 100 100-350 351-1 000 1 000 kVA) End-User (Residential Commercial and Industrial) and Region - Global Forecast to 2021

MarketsandMarkets | ID: 1541231050794 | Published at: 2017-02-27 | Pages: 175

  • €6.101,80


“The generator sales market is projected to grow at a CAGR of 5.7% from 2016 to 2021.”
The generator sales market is projected to reach USD 24.45 billion by 2021, growing at a CAGR of 5.7% from 2016 to 2021. Generators can be used in standby, prime, continuous, and peak shaving applications in various end-use sectors such as the industrial, manufacturing, and residential sectors. Increasing demand for uninterrupted and reliable power supply, growth of healthcare infrastructure, rising demand for data centers and IT facilities, and rapid urbanization in developing countries is expected to drive the generator sales market. Limited power generation capacity is a major restrain for generator sales market. Also, increasing transmission and distribution expenditure in major developing countries can adversely affect the growth of the generator sales market during the forecast period.

“The industrial segment is expected to grow at the highest CAGR from 2016 to 2026”
Based on end-users of the generator sales market, the industrial end-user segment is estimated to be the fastest growing market from 2016 to 2021. The industrial end-user segment includes utility/power generation, the oil & gas industry, and others, which includes industries such as mining, marine, chemical, military, and manufacturing. Growth of the industrial sector in the Asia-Pacific region and the Middle East & Africa region is expected to drive the generator sales market.
“Asia-Pacific: The largest market for generator sales”
Asia-Pacific is currently the largest market for generator sales followed by North America, the Middle East & Africa, and Europe. The market in the Asia-Pacific region is projected to grow at a higher rate, with China expected to dominate the market. The growth of the industrial and manufacturing sectors in countries such as India, China, and Taiwan are expected to fuel the generator sales market.
Breakdown of Primaries:
In-depth interviews have been conducted with various key industry participants, subject matter experts, C-level executives of key market players, and industry consultants, among other experts, to obtain and verify critical qualitative and quantitative information, as well as to assess future market prospects. The distribution of primary interviews is as follows:
By Company Type: Tier 1- 35%, Tier 2- 45%, Tier 3- 20%
By Designation: C-Level- 35%, D-Level- 25%, Others- 40%
By Region: North America- 45%, Asia-Pacific- 20%, Europe- 30%, RoW- 5%
Note: The tier of the companies has been defined on the basis of their total revenue; as of 2015: Tier 1 = > USD 10 billion, Tier 2 = USD 1 billion to USD 10 billion, and Tier 3 =< USD 1 billion.

The key players operating in the market include Caterpillar, Inc. (U.S.), Cummins, Inc. (U.S.), Mitsubishi Heavy Industries, Ltd. (Japan), Generac Holdings, Inc. (U.S.), and Yanmar Co., Ltd. (Japan).
Research Coverage:
The report provides a picture of the generator sales market and its types across industries and regions. It aims at estimating the market size and future growth potential of this market across different segments such as type, end-user, application, power rating, and region. Furthermore, the report also includes an in-depth competitive analysis of the key players in the market along with their company profiles, SWOT analysis, recent developments, and key market strategies.
Why buy this report?
1. The report identifies and addresses key markets for generator sales, which will help suppliers review the growth in the demand for the product.
2. The report helps solution providers understand the pulse of the market, and provides insights into drivers, restraints, and challenges.
3. The report will help key players understand the strategies of their competitors better, and will help in making strategic decisions.

TABLE OF CONTENTS

1 INTRODUCTION 15

  • 1.1 OBJECTIVES OF THE STUDY 15
  • 1.2 MARKET DEFINITION 15
    • 1.2.1 GENERATORS (GENSETS) 15
      • 1.2.1.1 By Type 15
      • 1.2.1.2 By Power Range 15
      • 1.2.1.3 By Application 15
      • 1.2.1.4 By End-User 15
  • 1.3 MARKET SCOPE 16
    • 1.3.1 MARKETS COVERED 16
    • 1.3.2 REGIONAL SCOPE 17
    • 1.3.3 YEARS CONSIDERED FOR THE STUDY 17
  • 1.4 CURRENCY 18
  • 1.5 LIMITATION 18
  • 1.6 STAKEHOLDERS 18
    2 RESEARCH METHODOLOGY 19
  • 2.1 RESEARCH DATA 19
    • 2.1.1 SECONDARY DATA 20
      • 2.1.1.1 KEY DATA FROM SECONDARY SOURCES 20
    • 2.1.2 PRIMARY DATA 21
      • 2.1.2.1 KEY DATA FROM PRIMARY SOURCES 21
    • 2.1.3 KEY INDUSTRY INSIGHTS 22
    • 2.1.4 BREAKDOWN OF PRIMARIES 22
  • 2.2 MARKET SIZE ESTIMATION 23
    • 2.2.1 BOTTOM-UP APPROACH 23
    • 2.2.2 TOP-DOWN APPROACH 24
  • 2.3 DATA TRIANGULATION 25
  • 2.4 RESEARCH ASSUMPTIONS AND LIMITATIONS 26
    • 2.4.1 ASSUMPTIONS 26
      3 EXECUTIVE SUMMARY 27
  • 3.1 INTRODUCTION 27
    • 3.1.1 HISTORICAL BACKDROP 27
    • 3.1.2 CURRENT SCENARIO 28
  • 3.2 FUTURE OUTLOOK 29
  • 3.3 CONCLUSION 31

4 PREMIUM INSIGHTS 32

  • 4.1 ASIA-PACIFIC GENERATOR SALES MARKET 33
  • 4.2 ASIA-PACIFIC PRESENTS LUCRATIVE GROWTH OPPORTUNITIES 34
  • 4.3 GENERATOR SALES MARKET, BY END-USER 34
  • 4.4 GENERATOR SALES MARKET, BY APPLICATION 35
    5 MARKET OVERVIEW 36
  • 5.1 INTRODUCTION 37
  • 5.2 MARKET SEGMENTATION 37
    • 5.2.1 BY TYPE 38
    • 5.2.2 BY APPLICATION 38
    • 5.2.3 BY POWER RATING 38
    • 5.2.4 BY END-USER 38
    • 5.2.5 BY REGION 38
  • 5.3 MARKET DYNAMICS 39
    • 5.3.1 DRIVERS 39
      • 5.3.1.1 Growing demand for uninterrupted and reliable power supply 39
      • 5.3.1.2 Growth of Healthcare Infrastructure 40
      • 5.3.1.3 Rising Demand for Data Centers and IT Facilities 40
      • 5.3.1.4 Rapid Urbanization in developing countries 41
    • 5.3.2 RESTRAINTS 42
      • 5.3.2.1 Limited power generation capacity 42
      • 5.3.2.2 High maintenance and operating cost 42
      • 5.3.2.3 Rise in T&D expenditure 43
    • 5.3.3 OPPORTUNITIES 43
      • 5.3.3.1 Rural and remote area electrification in developing countries 43
      • 5.3.3.2 Bi-fuel Generator and Inverter Generator 44
    • 5.3.4 CHALLENGES 44
      • 5.3.4.1 Rise in captive power plants 44
      • 5.3.4.2 Stringent government regulation 44
      • 5.3.4.3 Improving energy storage systems 49
    • 5.3.5 SUPPLY CHAIN ANALYSIS 50
    • 5.3.6 NEW TECHNOLOGIES 50
      • 5.3.6.1 Remote Management 50
      • 5.3.6.2 Generator Paralleling Technology 50
      • 5.3.6.3 Hybrid Generators 51
        6 GENERATOR SALES MARKET, BY TYPE 52
  • 6.1 INTRODUCTION 53
  • 6.2 DIESEL GENERATOR SALES 54
  • 6.3 GAS GENERATOR SALES 55
  • 6.4 OTHER GENERATOR SALES, BY REGION 56
    7 GENERATOR SALES MARKET, BY POWER RATING 57
  • 7.1 INTRODUCTION 58
  • 7.2 BELOW 100 KVA 59
  • 7.3 100KVA-350 KVA 59
  • 7.4 351-1,000 KVA 60
  • 7.5 ABOVE 1,000 KVA 61
    8 GENERATOR SALES MARKET, BY APPLICATION 62
  • 8.1 INTRODUCTION 63
  • 8.2 STANDBY GENSETS 64
  • 8.3 PRIME OR CONTINUOUS GENSETS 65
  • 8.4 PEAK SHAVING GENSETS 66
    9 GENERATOR SALES MARKET, BY END-USER 67
  • 9.1 INTRODUCTION 68
  • 9.2 RESIDENTIAL 69
  • 9.3 COMMERCIAL 69
    • 9.3.1 IT & TELECOM END-USER, BY REGION 70
    • 9.3.2 HEALTHCARE END-USER, BY REGION 71
    • 9.3.3 OTHER COMMERCIAL END-USER, BY REGION 71
  • 9.4 INDUSTRIAL 72
    • 9.4.1 UTILITIES/POWER GENERATION END-USER, BY REGION 73
    • 9.4.2 OIL & GAS END-USER, BY REGION 74
    • 9.4.3 OTHER INDUSTRIAL END-USER, BY REGION 74
      10 GENERATOR SALES MARKET, BY REGION 75
  • 10.1 INTRODUCTION 76
  • 10.2 ASIA-PACIFIC 78
    • 10.2.1 BY POWER RATING 80
    • 10.2.2 BY TYPE 80
    • 10.2.3 BY END-USER 81
    • 10.2.4 BY APPLICATION 81
    • 10.2.5 BY COUNTRY 82
      • 10.2.5.1 China 82
      • 10.2.5.2 India 83
      • 10.2.5.3 Australia 84
      • 10.2.5.4 Rest of Asia-Pacific 84
  • 10.3 NORTH AMERICA 85
    • 10.3.1 BY POWER RATING 86
    • 10.3.2 BY TYPE 86
    • 10.3.3 BY END-USER 87
    • 10.3.4 BY APPLICATION 87
    • 10.3.5 BY COUNTRY 88
      • 10.3.5.1 U.S. 88
      • 10.3.5.2 Canada 89
      • 10.3.5.3 Mexico 89
  • 10.4 EUROPE 90
    • 10.4.1 BY POWER RATING 90
    • 10.4.2 BY TYPE 90
    • 10.4.3 BY END-USER 91
    • 10.4.4 BY APPLICATION 91
    • 10.4.5 BY COUNTRY 92
      • 10.4.5.1 Russia 92
      • 10.4.5.2 U.K. 93
      • 10.4.5.3 Germany 93
      • 10.4.5.4 France 94
      • 10.4.5.5 Rest of Europe 94
  • 10.5 MIDDLE EAST & AFRICA 95
    • 10.5.1 BY POWER RATING 95
    • 10.5.2 BY TYPE 95
    • 10.5.3 BY END-USER 96
    • 10.5.4 BY APPLICATION 96
    • 10.5.5 BY COUNTRY 97
      • 10.5.5.1 Saudi Arabia 97
      • 10.5.5.2 UAE 98
      • 10.5.5.3 Nigeria 98
      • 10.5.5.4 Algeria 99
      • 10.5.5.5 Kuwait 99
      • 10.5.5.6 Rest of Middle East & Africa 100
  • 10.6 SOUTH AMERICA 100
    • 10.6.1 BY POWER RATING 100
    • 10.6.2 BY TYPE 101
    • 10.6.3 BY END-USER 101
    • 10.6.4 BY APPLICATION 102
    • 10.6.5 BY COUNTRY 102
      • 10.6.5.1 Brazil 103
      • 10.6.5.2 Argentina 103
      • 10.6.5.3 Chile 104
      • 10.6.5.4 Rest of South America 104

11 COMPETITIVE LANDSCAPE 105

  • 11.1 OVERVIEW 106
  • 11.2 GLOBAL PLAYERS MARKET BENCHMARKINGGENERATOR SETS 108
    • 11.2.1 NEW PRODUCTS/SERVICES/TECHNOLOGIES LAUNCHES 116
    • 11.2.2 CONTRACTS AND AGREEMENTS 118
    • 11.2.3 EXPANSIONS AND INVESTMENTS 121
    • 11.2.4 MERGERS & ACQUISITIONS 122
    • 11.2.5 OTHER DEVELOPMENTS 122
      12 COMPANY PROFILES 124
      (Overview, Products & Services, Strategies & Insights, Developments and MnM View)*
  • 12.1 CATERPILLAR, INC. 124
  • 12.2 CUMMINS, INC. 128
  • 12.3 GENERAC HOLDINGS, INC. 131
  • 12.4 KOHLER CO. 135
  • 12.5 MITSUBISHI HEAVY INDUSTRIES, LTD. 138
  • 12.6 BRIGGS & STRATTON CORPORATION 141
  • 12.7 KIRLOSKAR ELECTRIC COMPANY LTD. 144
  • 12.8 MQ POWER CORPORATION 146
  • 12.9 ROLLS-ROYCE HOLDINGS PLC. (MTU ONSITE ENERGY) 148
  • 12.10 WÄRTSILÄ CORPORATION 151
  • 12.11 WACKER NEUSON 154
  • 12.12 YANMAR CO., LTD. 156
  • 12.13 GENERAL ELECTRIC 158
  • 12.14 HONDA MOTOR CO., LTD. 160
*Details on Overview, Products & Services, Strategies & Insights, Developments and MnM View might not be captured in case of unlisted companies.
13 APPENDIX 163
  • 13.1 INSIGHTS OF INDUSTRY EXPERTS 163
  • 13.2 DISCUSSION GUIDE 164
  • 13.3 KNOWLEDGE STORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL 169
  • 13.4 INTRODUCING RT: REAL-TIME MARKET INTELLIGENCE 171
  • 13.5 AVAILABLE CUSTOMIZATIONS 171
  • 13.6 RELATED REPORTS 172
  • 13.7 AUTHOR DETAILS 173

LIST OF TABLES

TABLE 1 COST COMPARISON BETWEEN SOLAR PV, DIESEL GENERATORS, AND GAS GENERATORS 43
TABLE 2 ELECTRIFICATION RATE 43
TABLE 3 TIER 4 EMISSION STANDARDS FOR NON-ROAD COMPRESSION IGNITION ENGINES 47
TABLE 4 INDIAN EMISSION STANDARDS FOR DIESEL GENERATOR SETS UP TO 800 KW (2014) 48
TABLE 5 INDIAN EMISSION STANDARDS FOR DIESEL GENERATOR SETS ABOVE 800 KW 48
TABLE 6 EUROPE: PROPOSED STAGE V EMISSION STANDARD FOR NON-ROAD
ENGINES (NRE) 49
TABLE 7 GENERATOR SALES MARKET SIZE, BY TYPE, 2014–2021 (USD MILLION) 54
TABLE 8 DIESEL GENERATOR SALES: GENERATOR SALES MARKET SIZE, BY REGION,
2014–2021 (USD MILLION) 54
TABLE 9 GAS GENERATOR SALES: GENERATOR SALES MARKET SIZE, BY REGION,
2014–2021 (USD MILLION) 55
TABLE 10 OTHER GENERATOR SALES: GENERATOR SALES MARKET SIZE, BY REGION,
2014–2021 (USD MILLION) 56
TABLE 11 GENERATOR SALES MARKET SIZE, BY POWER RATING, 2014–2021 (USD MILLION) 58
TABLE 12 BELOW 100 KVA: GENERATOR SALES MARKET SIZE, BY REGION,
2014–2021 (USD MILLION) 59
TABLE 13 100-350 KVA: GENERATOR SALES MARKET SIZE, BY REGION,
2014–2021 (USD MILLION) 59
TABLE 14 351-1,000 KVA: GENERATOR SALES MARKET SIZE, BY REGION,
2014–2021 (USD MILLION) 60
TABLE 15 ABOVE 1,000 KVA: GENERATOR SALES MARKET SIZE, BY REGION,
2014–2021 (USD MILLION) 61
TABLE 16 GENERATOR SALES MARKET SIZE, BY APPLICATION, 2014–2021 (USD MILLION) 63
TABLE 17 STANDBY: GENERATOR SALES MARKET SIZE, BY REGION,
2014–2021 (USD MILLION) 64
TABLE 18 PRIME OR CONTINUOUS GENSETS: GENERATOR SALES MARKET SIZE, BY REGION, 2014–2021 (USD MILLION) 65
TABLE 19 PEAK SHAVING GENSETS: GENERATOR SALES MARKET SIZE, BY REGION,
2014–2021 (USD MILLION) 66
TABLE 20 GENERATOR SALES MARKET SIZE, BY END-USER, 2014–2021 (USD MILLION) 68
TABLE 21 RESIDENTIAL: GENERATOR SALES MARKET SIZE, BY REGION,
2014–2021 (USD MILLION) 69
TABLE 22 COMMERCIAL: GENERATOR SALES MARKET SIZE, BY REGION,
2014–2021 (USD MILLION) 69
TABLE 23 COMMERCIAL: GENERATOR SALES MARKET SIZE, BY END-USER,
2014–2021 (USD MILLION) 70
TABLE 24 IT&TELECOM: GENERATOR SALES MARKET SIZE, BY REGION,
2014–2021 (USD MILLION) 70
TABLE 25 HEALTHCARE: GENERATOR SALES MARKET SIZE, BY REGION,
2014–2021 (USD MILLION) 71
TABLE 26 OTHER COMMERCIAL: GENERATOR SALES MARKET SIZE, BY REGION,
2014–2021 (USD MILLION) 71
TABLE 27 INDUSTRIAL: GENERATOR SALES MARKET SIZE, BY REGION,
2014–2021 (USD MILLION) 72
TABLE 28 INDUSTRIAL: GENERATOR SALES MARKET SIZE, BY END-USER,
2014–2021 (USD MILLION) 72
TABLE 29 UTILITIES/POWER GENERATION: GENERATOR SALES MARKET SIZE, BY REGION, 2014–2021 (USD MILLION) 73
TABLE 30 OIL & GAS: GENERATOR SALES MARKET SIZE, BY REGION,
2014–2021 (USD MILLION) 74
TABLE 31 OTHER INDUSTRIAL: GENERATOR SALES MARKET SIZE, BY REGION,
2014–2021 (USD MILLION) 74
TABLE 32 GENERATOR SALES MARKET SIZE, BY REGION, 2014–2021 (USD MILLION) 77
TABLE 33 ASIA-PACIFIC: GENERATOR SALES MARKET SIZE, BY POWER RATING,
2014–2021 (USD MILLION) 80
TABLE 34 ASIA-PACIFIC: GENERATOR SALES MARKET SIZE, BY TYPE,
2014–2021 (USD MILLION) 80
TABLE 35 ASIA-PACIFIC: GENERATOR SALES MARKET SIZE, BY END-USER,
2014–2021 (USD MILLION) 81
TABLE 36 ASIA-PACIFIC: GENERATOR SALES MARKET SIZE, BY APPLICATION,
2014–2021 (USD MILLION) 81
TABLE 37 ASIA-PACIFIC: GENERATOR SALES MARKET SIZE, BY COUNTRY,
2014–2021 (USD MILLION) 82
TABLE 38 CHINA: GENERATOR SALES MARKET SIZE, BY END-USER,
2014–2021 (USD MILLION) 82
TABLE 39 INDIA: GENERATOR SALES MARKET SIZE, BY END-USER,
2014–2021 (USD MILLION) 83
TABLE 40 AUSTRALIA: GENERATOR SALES MARKET SIZE, BY END-USER,
2014–2021 (USD MILLION) 84
TABLE 41 REST OF ASIA-PACIFIC: GENERATOR SALES MARKET SIZE, BY END-USER,
2014–2021 (USD MILLION) 84
TABLE 42 NORTH AMERICA: GENERATOR SALES MARKET SIZE, BY POWER RATING,
2014-2021 (USD MILLION) 86
TABLE 43 NORTH AMERICA: GENERATOR SALES MARKET SIZE, BY TYPE,
2014–2021 (USD MILLION) 86
TABLE 44 NORTH AMERICA: GENERATOR SALES MARKET SIZE, BY END-USER,
2014–2021 (USD MILLION) 87
TABLE 45 NORTH AMERICA: GENERATOR SALES MARKET SIZE, BY APPLICATION,
2014–2021 (USD MILLION) 87
TABLE 46 NORTH AMERICA: GENERATOR SALES MARKET SIZE, BY COUNTRY,
2014–2021 (USD MILLION) 88
TABLE 47 U.S.: GENERATOR SALES MARKET SIZE, BY END-USER, 2014–2021 (USD MILLION) 88
TABLE 48 CANADA: GENERATOR SALES MARKET SIZE, BY END-USER,
2014–2021 (USD MILLION) 89
TABLE 49 MEXICO: GENERATOR SALES MARKET SIZE, BY END-USER,
2014–2021 (USD MILLION) 89
TABLE 50 EUROPE: GENERATOR SALES MARKET SIZE, BY POWER RATING,
2014-2021 (USD MILLION) 90
TABLE 51 EUROPE: GENERATOR SALES MARKET SIZE, BY TYPE, 2014–2021 (USD MILLION) 90
TABLE 52 EUROPE: GENERATOR SALES MARKET SIZE, BY END-USER,
2014–2021 (USD MILLION) 91
TABLE 53 EUROPE: GENERATOR SALES MARKET SIZE, BY APPLICATION,
2014–2021 (USD MILLION) 91
TABLE 54 EUROPE: GENERATOR SALES MARKET SIZE, BY COUNTRY,
2014–2021 (USD MILLION) 92
TABLE 55 RUSSIA: GENERATOR SALES MARKET SIZE, BY END-USER,
2014–2021 (USD MILLION) 92
TABLE 56 U.K.: GENERATOR SALES MARKET SIZE, BY END-USER, 2014–2021 (USD MILLION) 93
TABLE 57 GERMANY: GENERATOR SALES MARKET SIZE, BY END-USER,
2014–2021 (USD MILLION) 93
TABLE 58 FRANCE: GENERATOR SALES MARKET SIZE, BY END-USER,
2014–2021 (USD MILLION) 94
TABLE 59 REST OF EUROPE: GENERATOR SALES MARKET SIZE, BY END-USER,
2014–2021 (USD MILLION) 94
TABLE 60 MIDDLE EAST & AFRICA : GENERATOR SALES MARKET SIZE, BY POWER RATING, 2014-2021 (USD MILLION) 95
TABLE 61 MIDDLE EAST & AFRICA: GENERATOR SALES MARKET SIZE, BY TYPE,
2014–2021 (USD MILLION) 95
TABLE 62 MIDDLE EAST & AFRICA: GENERATOR SALES MARKET SIZE, BY END-USER,
2014–2021 (USD MILLION) 96
TABLE 63 MIDDLE EAST & AFRICA: GENERATOR SALES MARKET SIZE, BY APPLICATION, 2014–2021 (USD MILLION) 96
TABLE 64 MIDDLE EAST & AFRICA: GENERATOR SALES MARKET SIZE, BY COUNTRY,
2014–2021 (USD MILLION) 97
TABLE 65 SAUDI ARABIA: GENERATOR SALES MARKET SIZE, BY END-USER,
2014–2021 (USD MILLION) 97
TABLE 66 UAE: GENERATOR SALES MARKET SIZE, BY END-USER, 2014–2021 (USD MILLION) 98
TABLE 67 NIGERIA: GENERATOR SALES MARKET SIZE, BY END-USER,
2014–2021 (USD MILLION) 98
TABLE 68 ALGERIA: GENERATOR SALES MARKET SIZE, BY END-USER,
2014–2021 (USD MILLION) 99
TABLE 69 KUWAIT: GENERATOR SALES MARKET SIZE, BY END-USER,
2014–2021 (USD MILLION) 99
TABLE 70 REST OF MIDDLE EAST & AFRICA: GENERATOR SALES MARKET SIZE,
BY END-USER, 2014–2021 (USD MILLION) 100
TABLE 71 SOUTH AMERICA : GENERATOR SALES MARKET SIZE, BY POWER RATING,
2014-2021 (USD MILLION) 100
TABLE 72 SOUTH AMERICA: GENERATOR SALES MARKET SIZE, BY TYPE,
2014–2021 (USD MILLION) 101
TABLE 73 SOUTH AMERICA: GENERATOR SALES MARKET SIZE, BY END-USER,
2014–2021 (USD MILLION) 101
TABLE 74 SOUTH AMERICA: GENERATOR SALES MARKET SIZE, BY APPLICATION,
2014–2021 (USD MILLION) 102
TABLE 75 SOUTH AMERICA: GENERATOR SALES MARKET SIZE, BY COUNTRY,
2014–2021 (USD MILLION) 102
TABLE 76 BRAZIL: GENERATOR SALES MARKET SIZE, BY END-USER,
2014–2021 (USD MILLION) 103
TABLE 77 ARGENTINA: GENERATOR SALES MARKET SIZE, BY END-USER,
2014–2021 (USD MILLION) 103
TABLE 78 CHILE: GENERATOR SALES MARKET SIZE, BY END-USER,
2014–2021 (USD MILLION) 104
TABLE 79 REST OF SOUTH AMERICA: GENERATOR SALES MARKET SIZE, BY END-USER, 2014–2021 (USD MILLION) 104
TABLE 80 MARKET RANKING: TOP COMPANIES,2015 107
TABLE 81 ASIA-PACIFIC OPERATIONAL MATRIX OF KEY COMPANIES 108
TABLE 82 NORTH AMERICA OPERATIONAL MATRIX OF KEY COMPANIES 109
TABLE 83 EUROPE OPERATIONAL MATRIX OF KEY COMPANIES 110
TABLE 84 MIDDLE EAST & AFRICA OPERATIONAL MATRIX OF KEY COMPANIES 111
TABLE 85 MIDDLE EAST & AFRICA OPERATIONAL MATRIX OF KEY COMPANIES 112
TABLE 86 GLOBAL AND REGIONAL KEY PLAYERS PRODUCT FEATURE MAPPING, GENERATORS SETS IN POWER RATING 113
TABLE 87 GLOBAL KEY PLAYERS PRODUCT FEATURE MAPPING, GENERATORS SETS BY FUEL OFFERING 114
TABLE 88 RECENT PRODUCT LAUNCHES BY KEY MARKET PLAYERS 115
TABLE 89 NEW PRODUCTS/SERVICES/TECHNOLOGIES LAUNCHES, 2014–2017 116
TABLE 90 CONTRACTS AND AGREEMENTS, 2014–2016 119
TABLE 91 EXPANSIONS & INVESTMENTS 121
TABLE 92 MERGERS & ACQUISITIONS 122
TABLE 93 OTHER DEVELOPMENTS 122


LIST OF FIGURES

FIGURE 1 GENERATOR SALES MARKET SEGMENTATION 16
FIGURE 2 GENERATOR SALES MARKET: RESEARCH DESIGN 19
FIGURE 3 BREAKDOWN OF PRIMARY INTERVIEWS: BY COMPANY TYPE, DESIGNATION, & REGION 22
FIGURE 4 MARKET SIZE ESTIMATION METHODOLOGY: BOTTOM-UP APPROACH 23
FIGURE 5 MARKET SIZE ESTIMATION METHODOLOGY: TOP-DOWN APPROACH 24
FIGURE 6 DATA TRIANGULATION METHODOLOGY 25
FIGURE 7 COUNTRIES IN ASIA-PACIFIC PROVIDE THE MOST ATTRACTIVE OPPORTUNITIES (2015) 28
FIGURE 8 GENERATOR SALES MARKET SIZE, BY TYPE, 2016 & 2021 (USD BILLION) 29
FIGURE 9 ASIA-PACIFIC IS EXPECTED TO DOMINATE THE GENERATORS MARKET, FROM 2016 TO 2021 30
FIGURE 10 GENERATOR SALES MARKET SIZE, BY APPLICATION, 2016–2021 30
FIGURE 11 TOP MARKET DEVELOPMENTS (2015–2016) 31
FIGURE 12 ATTRACTIVE MARKET OPPORTUNITIES IN THE GENERATOR SALES MARKET,
2016–2021 32
FIGURE 13 ASIA-PACIFIC ACCOUNTED FOR THE LARGEST SHARE IN THE GENERATOR SALES MARKET IN 2015 33
FIGURE 14 ASIA-PACIFIC HELD THE LARGEST MARKET SHARE IN 2015 34
FIGURE 15 INDUSTRIAL END-USER SEGMENT IS EXPECTED TO DOMINATE THE GENERATOR SALES MARKET BY 2021 34
FIGURE 16 STANDBY GENERATORS ARE EXPECTED TO DOMINATE THE GENERATOR SALES MARKET BY 2021 35
FIGURE 17 GENERATOR SALES: MARKET SEGMENTATION 37
FIGURE 18 GROWING DEMAND FOR UNINTERRUPTED AND RELIABLE POWER SUPPLY IS EXPECTED TO DRIVE THE GENERATOR SALES MARKET 39
FIGURE 19 US: CONSTRUCTION SPENDING ON HEALTHCARE INFRASTRUCTURE 40
FIGURE 20 WORLDWIDE DATA CENTER GROWTH, 2013-2018 41
FIGURE 21 URBANIZATION TREND 42
FIGURE 22 EMISSION REGULATION IN THE U.S. AND CANADA FOR NON-EMERGENCY
AND MOBILE GENERATOR SETS 45
FIGURE 23 EMISSION REGULATION IN THE U.S. AND CANADA FOR STATIONARY EMERGENCY STANDBY POWER 46
FIGURE 24 EUROPE: STAGE III A, III B, AND IV EMISSION STANDARDS FOR NON-AUTOMOBILE DIESEL ENGINES 48
FIGURE 25 GENERATOR SALES MARKET SIZE, BY TYPE, 2016-2021 (USD MILLION) 53
FIGURE 26 GENERATOR SALES MARKET SIZE, BY POWER RATING, 2014-2021 (USD MILLION) 58
FIGURE 27 GENERATOR SALES MARKET SIZE, BY APPLICATION, 2014-2021 (USD MILLION) 63
FIGURE 28 GENERATOR SALES MARKET SIZE, BY END-USER, 2014-2021 (USD MILLION) 68
FIGURE 29 REGIONAL SNAPSHOT: GROWING MARKETS ARE EMERGING AS NEW HOTSPOTS 76
FIGURE 30 GENERATOR SALES MARKET SIZE, BY REGION, 2016–2021 (USD MILLION) 77
FIGURE 31 ASIA-PACIFIC GENERATOR SALES MARKET OVERVIEW (2015) 79
FIGURE 32 NORTH AMERICA GENERATOR SALES MARKET OVERVIEW 85
FIGURE 33 COMPANIES LAUNCH NEW PRODUCTS/SERVICES/DEVELOPMENTS TO CAPTURE THE MARKET (2014–JANUARY 2017) 106
FIGURE 34 COMPETITIVE SITUATION AND TRENDS 107
FIGURE 35 MARKET EVALUATION FRAMEWORK: NEW PRODUCTS/ SERVICES/ TECHNOLOGIES LAUNCHES AND CONTRACTS AND AGREEMENTS HAVE FUELED THE GROWTH OF COMPANIES DURING 2014–JANUARY 2017 115
FIGURE 36 CATERPILLAR, INC.: COMPANY SNAPSHOT 124
FIGURE 37 CATERPILLAR, INC.: SWOT ANALYSIS 127
FIGURE 38 CUMMINS, INC.: COMPANY SNAPSHOT 128
FIGURE 39 CUMMINS, INC.: SWOT ANALYSIS 130
FIGURE 40 GENERAC HOLDINGS, INC.: COMPANY SNAPSHOT 131
FIGURE 41 GENERAC HOLDINGS, INC.: SWOT ANALYSIS 133
FIGURE 42 KOHLER CO.: SWOT ANALYSIS 136
FIGURE 43 MITSUBISHI HEAVY INDUSTRIES, LTD.: COMPANY SNAPSHOT 138
FIGURE 44 MITSUBISHI HEAVY INDUSTRIES, LTD.: SWOT ANALYSIS 140
FIGURE 45 BRIGGS AND STRATTON CORPORATION: COMPANY SNAPSHOT 141
FIGURE 46 KIRLOSKAR ELECTRIC COMPANY LTD.: COMPANY SNAPSHOT 144
FIGURE 47 ROLLS-ROYCE HOLDINGS PLC.: COMPANY SNAPSHOT 148
FIGURE 48 WÄRTSILÄ CORPORATION: COMPANY SNAPSHOT 151
FIGURE 49 WACKER NEUSON: COMPANY SNAPSHOT 154
FIGURE 50 YANMAR CO. LTD.: COMPANY SNAPSHOT 156
FIGURE 51 GENERAL ELECTRIC COMPANY: COMPANY SNAPSHOT 158
FIGURE 52 HONDA MOTOR CO., LTD.: COMPANY SNAPSHOT 160

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