Application Hosting Market by Hosting Type (Managed  Cloud  & Colocation)  Service Type (API Management  Database Administration  Backup & Recovery  Application Security)  Application Type  Organization Size  Vertical  and Region - Global Forecast to 2022

Application Hosting Market by Hosting Type (Managed Cloud & Colocation) Service Type (API Management Database Administration Backup & Recovery Application Security) Application Type Organization Size Vertical and Region - Global Forecast to 2022

MarketsandMarkets | ID: 1524176683050 | Published at: 2018-03-13 | Pages: 128

  • €4.785,63


The software-centered competitive advantage approach is gaining industry acceptance, which is expected to drive the growth of the application hosting market.
The application hosting market size is estimated to be valued at USD 40.81 billion in 2017 and is projected to reach USD 72.50 billion by 2022, at a Compound Annual Growth Rate (CAGR) of 12.2% during the forecast period. The major factors expected to drive the growth of the application hosting market include the availability of comprehensive hosting solutions with an array of complementing services over the core offering, and the software-centered competitive advantage approach. However, regional IT developments posing an infrastructural challenge for implementing the hosting technology may limit the market growth in the coming years.
The managed hosting segment is expected to have the largest market share during the forecast period.
Among the hosting types, the managed hosting segment is expected to have the largest market share during the forecast period, as managed hosting services provide a single-tenant dedicated environment for enterprises’ business-critical applications in a cost-effective manner. Managed hosting services enhance the performance, control, and security of applications and enable enterprises to focus on their core business activities. By transferring the workload to managed hosting providers, enterprises can reduce costs and get maximum uptime for their applications.
The mobile-based application type is expected to grow at a higher CAGR during the forecast period.
The mobile-based application type is expected to register a faster growth rate during the forecast period, due to the increasing adoption and deployment of applications in the mobile environment. The rising number of smartphones across the globe has compelled organizations to invest in mobile applications. Mobile applications are now one of the main components of enterprises’ strategies. Furthermore, mobile applications in various verticals, such as banking and eCommerce, help increase the sales of products and also enhance customer services. These applications require high security and maximum uptime. Therefore, companies are investing heavily in application hosting services.
Asia Pacific (APAC) is expected to grow at the fastest rate during the forecast period.
Among the regional segments, APAC is expected to grow at the highest CAGR during the forecast period, as this region is rapidly adopting new digital technologies in its ecosystem. Furthermore, the region has a well-developed cloud infrastructure. Competitive pricing with a list of delivery models and myriad websites is expected to drive the growth of the application hosting market in APAC.

The break-up of the profiles of the primary discussion participants is given below:

• By Company Type: Tier 1 (38%), Tier 2 (32%), and Tier 3 (30%)
• By Designation: C-Level (68%), Director Level (8%), and Manager Level (24%)
• By Region: North America (34%), APAC (26%), Europe (22%), and RoW (18%)
The following key application hosting market vendors are profiled in the report:
AWS (US)
IBM (US)
• Rackspace (US)
• Google (US)
• Liquid Web (US)
• Microsoft (US)
• Sungard AS (US)
DXC (US)
• Apprenda (US)
• Navisite (US)
Research Coverage
The global application hosting market has been segmented by hosting type, service type, application type, vertical, organization size, and region. A detailed analysis of the regions has been done to provide insights into the potential future business opportunities across the major regions. In addition to this, the strength of service portfolio and business strategy excellence are some of the other MarketsandMarkets analysis included in the report.
Reasons to Buy the Report
The report will help the market leaders/new entrants in the application hosting market in the following ways:
1. The report segments the application hosting market comprehensively and provides the closest approximations of the revenue numbers for the overall market and subsegments across different regions.
2. The report helps stakeholders understand the pulse of the market and provides them information on the key market drivers, restraints, challenges, and opportunities.
3. The report helps stakeholders understand their competitors and gain more insights to better their position in the market.

TABLE OF CONTENTS

1 INTRODUCTION 14

  • 1.1 OBJECTIVES OF THE STUDY 14
  • 1.2 MARKET DEFINITION 14
  • 1.3 MARKET SCOPE 15
  • 1.4 YEARS CONSIDERED FOR THE STUDY 15
  • 1.5 CURRENCY 16
  • 1.6 STAKEHOLDERS 16
    2 RESEARCH METHODOLOGY 17
  • 2.1 RESEARCH DATA 17
    • 2.1.1 BREAKDOWN OF PRIMARIES 18
    • 2.1.2 KEY INDUSTRY INSIGHTS 19
  • 2.2 MARKET SIZE ESTIMATION 20
  • 2.3 ASSUMPTIONS 21
  • 2.4 LIMITATIONS 23
    3 EXECUTIVE SUMMARY 24
    4 PREMIUM INSIGHTS 28
  • 4.1 ATTRACTIVE MARKET OPPORTUNITIES IN THE GLOBAL APPLICATION HOSTING MARKET 28
  • 4.2 APPLICATION HOSTING MARKET, BY APPLICATION TYPE, 2017 VS 2022 29
  • 4.3 APPLICATION HOSTING MARKET, BY HOSTING TYPE, 2017 VS. 2022 29
  • 4.4 APPLICATION HOSTING MARKET, BY ORGANIZATION SIZE, 2017 VS 2022 30
  • 4.5 APPLICATION HOSTING MARKET, BY VERTICAL, 2015–2022 30
  • 4.6 APPLICATION HOSTING MARKET, MARKET SHARE ACROSS VARIOUS REGIONS 31
  • 4.7 MARKET INVESTMENT SCENARIO 32
    5 MARKET OVERVIEW AND INDUSTRY TRENDS 33
  • 5.1 INTRODUCTION 33
  • 5.2 MARKET DYNAMICS 33
    • 5.2.1 DRIVERS 34
      • 5.2.1.1 Software-centered competitive advantage approach is gaining industry agnostic acceptance 34
      • 5.2.1.2 Application hosting facilitates focus on core business processes by providing business-specific IT solutions 34
      • 5.2.1.3 Comprehensive hosting solutions with an array of complementing services over the core offering 35
  • 5.2.2 RESTRAINTS 35
    • 5.2.2.1 Security and privacy concerns acting as an inhibitor to organizational change 35
    • 5.2.2.2 Regional IT development posing an infrastructural challenge for implementing the hosting technology 35
    • 5.2.2.3 Local regulations acting as a barrier to entry into the market ecosystem 36
  • 5.2.3 OPPORTUNITIES 36
    • 5.2.3.1 Steady expansion of cloud computing creating new growth areas, augmenting the offerings and micro-differentiating the vendors 36
    • 5.2.3.2 Managed services gaining ground over traditional approaches of application hosting 37
    • 5.2.3.3 Innovative service delivery positioning to edge over rivals in a fiercely competitive market 37
  • 5.2.4 CHALLENGES 37
    • 5.2.4.1 Vendor lock-in for cloud hosting, reducing the flexibility desired by organizations 37
  • 5.3 APPLICATION HOSTING ARCHITECTURE OF ENTERPRISES 38
    6 APPLICATION HOSTING MARKET, BY HOSTING TYPE 40
  • 6.1 INTRODUCTION 41
  • 6.2 MANAGED HOSTING 42
  • 6.3 CLOUD HOSTING 43
    • 6.3.1 INFRASTRUCTURE AS A SERVICE 44
    • 6.3.2 PLATFORM AS A SERVICE 45
    • 6.3.3 SOFTWARE AS A SERVICE 46
  • 6.4 COLOCATION HOSTING 47
    7 APPLICATION HOSTING MARKET, BY SERVICE TYPE 48
  • 7.1 INTRODUCTION 48
  • 7.2 APPLICATION MONITORING 48
  • 7.3 APPLICATION PROGRAMMING INTERFACE MANAGEMENT 48
  • 7.4 INFRASTRUCTURE SERVICES 49
  • 7.5 DATABASE ADMINISTRATION 49
  • 7.6 BACKUP AND RECOVERY 50
  • 7.7 APPLICATION SECURITY 50
    8 APPLICATION HOSTING MARKET, BY APPLICATION TYPE 51
  • 8.1 INTRODUCTION 52
  • 8.2 MOBILE-BASED 53
  • 8.3 WEB-BASED 54

9 APPLICATION HOSTING MARKET, BY ORGANIZATION SIZE 55

  • 9.1 INTRODUCTION 56
  • 9.2 LARGE ENTERPRISES 57
  • 9.3 SMALL AND MEDIUM-SIZED ENTERPRISES 58
    10 APPLICATION HOSTING MARKET, BY VERTICAL 59
  • 10.1 INTRODUCTION 60
  • 10.2 BANKING, FINANCIAL SERVICES, AND INSURANCE 61
  • 10.3 TELECOMMUNICATIONS AND IT 62
  • 10.4 MEDIA AND ENTERTAINMENT 63
  • 10.5 RETAIL AND ECOMMERCE 64
  • 10.6 HEALTHCARE 65
  • 10.7 MANUFACTURING 66
  • 10.8 ENERGY AND UTILITIES 67
  • 10.9 OTHERS 68
    11 APPLICATION HOSTING MARKET, BY REGION 69
  • 11.1 INTRODUCTION 70
  • 11.2 NORTH AMERICA 71
  • 11.3 EUROPE 79
  • 11.4 ASIA PACIFIC 82
  • 11.5 MIDDLE EAST AND AFRICA 86
  • 11.6 LATIN AMERICA 89
    12 COMPETITIVE LANDSCAPE 92
  • 12.1 OVERVIEW 92
  • 12.2 MARKET RANKING ANALYSIS 93
  • 12.3 COMPETITIVE SCENARIO 93
    • 12.3.1 PARTNERSHIPS, AGREEMENTS, AND COLLABORATIONS 94
    • 12.3.2 NEW PRODUCT LAUNCHES 95
    • 12.3.3 MERGERS AND ACQUISITIONS 95
    • 12.3.4 BUSINESS EXPANSIONS 96

13 COMPANY PROFILES 97
(Business overview, Solutions offered, Recent developments, SWOT analysis & MnM View)*

  • 13.1 AWS 97
  • 13.2 IBM 100
  • 13.3 RACKSPACE 103
  • 13.4 GOOGLE 105
  • 13.5 LIQUID WEB 108
  • 13.6 MICROSOFT 111
  • 13.7 SUNGARD AS 113
  • 13.8 DXC 115
  • 13.9 NAVISITE 117
  • 13.10 APPRENDA 118
*Details on Business overview, Solutions offered, Recent developments, SWOT analysis & MnM View might not be captured in case of unlisted companies.
14 APPENDIX 119
  • 14.1 DISCUSSION GUIDE 119
  • 14.2 KNOWLEDGE STORE: MARKETSANDMARKETS SUBSCRIPTION PORTAL 122
  • 14.3 INTRODUCING RT: REAL-TIME MARKET INTELLIGENCE 124
  • 14.4 AVAILABLE CUSTOMIZATION 125
  • 14.5 RELATED REPORTS 125
  • 14.6 AUTHOR DETAILS 126

LIST OF TABLES

TABLE 1 UNITED STATES DOLLAR EXCHANGE RATE, 2014–2017 16
TABLE 2 APPLICATION HOSTING MARKET SIZE, BY HOSTING TYPE,
2015–2022 (USD BILLION) 41
TABLE 3 MANAGED HOSTING: APPLICATION HOSTING MARKET SIZE, BY REGION,
2015–2022 (USD BILLION) 42
TABLE 4 CLOUD HOSTING: APPLICATION HOSTING MARKET SIZE, BY REGION,
2015–2022 (USD BILLION) 43
TABLE 5 CLOUD HOSTING: APPLICATION HOSTING MARKET SIZE, BY TYPE,
2015–2022 (USD BILLION) 44
TABLE 6 INFRASTRUCTURE AS A SERVICE MARKET SIZE, BY REGION,
2015–2022 (USD BILLION) 44
TABLE 7 PLATFORM AS A SERVICE MARKET SIZE, BY REGION, 2015–2022 (USD BILLION) 45
TABLE 8 SOFTWARE AS A SERVICE MARKET SIZE, BY REGION, 2015–2022 (USD BILLION) 46
TABLE 9 COLOCATION HOSTING: APPLICATION HOSTING MARKET SIZE, BY REGION,
2015–2022 (USD BILLION) 47
TABLE 10 APPLICATION HOSTING MARKET SIZE, BY APPLICATION TYPE,
2015–2022 (USD BILLION) 52
TABLE 11 MOBILE-BASED: APPLICATION HOSTING MARKET SIZE, BY REGION,
2015–2022 (USD BILLION) 53
TABLE 12 WEB-BASED: APPLICATION HOSTING MARKET SIZE, BY REGION,
2015–2022 (USD BILLION) 54
TABLE 13 APPLICATION HOSTING MARKET SIZE, BY ORGANIZATION SIZE,
2015–2022 (USD BILLION) 56
TABLE 14 LARGE ENTERPRISES: APPLICATION HOSTING MARKET SIZE, BY REGION,
2015–2022 (USD BILLION) 57
TABLE 15 SMALL AND MEDIUM-SIZED ENTERPRISES: APPLICATION HOSTING MARKET SIZE, BY REGION, 2015–2022 (USD BILLION) 58
TABLE 16 APPLICATION HOSTING MARKET SIZE, BY VERTICAL, 2015–2022 (USD BILLION) 61
TABLE 17 BANKING, FINANCIAL SERVICES, AND INSURANCE: APPLICATION HOSTING MARKET SIZE, BY REGION, 2015–2022 (USD BILLION) 62
TABLE 18 TELECOMMUNICATIONS AND IT: APPLICATION HOSTING MARKET SIZE, BY REGION, 2015–2022 (USD BILLION) 62
TABLE 19 MEDIA AND ENTERTAINMENT: APPLICATION HOSTING MARKET SIZE, BY REGION, 2015–2022 (USD BILLION) 63
TABLE 20 RETAIL AND ECOMMERCE: APPLICATION HOSTING MARKET SIZE, BY REGION, 2015–2022 (USD BILLION) 64
TABLE 21 HEALTHCARE: APPLICATION HOSTING MARKET SIZE, BY REGION,
2015–2022 (USD BILLION) 65
TABLE 22 MANUFACTURING: APPLICATION HOSTING MARKET SIZE, BY REGION,
2015–2022 (USD BILLION) 66
TABLE 23 ENERGY AND UTILITIES: APPLICATION HOSTING MARKET SIZE, BY REGION,
2015–2022 (USD BILLION) 67
TABLE 24 OTHERS: APPLICATION HOSTING MARKET SIZE, BY REGION,
2015–2022 (USD BILLION) 68
TABLE 25 APPLICATION HOSTING MARKET SIZE, BY REGION, 2015–2022 (USD BILLION) 70
TABLE 26 NORTH AMERICA: APPLICATION HOSTING MARKET SIZE, BY COUNTRY,
2015–2022 (USD BILLION) 72
TABLE 27 NORTH AMERICA: APPLICATION HOSTING MARKET SIZE, BY HOSTING TYPE,
2015–2022 (USD BILLION) 72
TABLE 28 NORTH AMERICA: APPLICATION HOSTING MARKET SIZE, BY CLOUD HOSTING TYPE, 2015–2022 (USD BILLION) 72
TABLE 29 NORTH AMERICA: APPLICATION HOSTING MARKET SIZE, BY APPLICATION TYPE, 2015–2022 (USD BILLION) 73
TABLE 30 NORTH AMERICA: APPLICATION HOSTING MARKET SIZE, BY ORGANIZATION SIZE, 2015–2022 (USD BILLION) 73
TABLE 31 NORTH AMERICA: APPLICATION HOSTING MARKET SIZE, BY VERTICAL,
2015–2022 (USD BILLION) 73
TABLE 32 UNITED STATES: APPLICATION HOSTING MARKET SIZE, BY HOSTING TYPE,
2015–2022 (USD BILLION) 74
TABLE 33 UNITED STATES: APPLICATION HOSTING MARKET SIZE, BY CLOUD HOSTING TYPE, 2015–2022 (USD BILLION) 74
TABLE 34 UNITED STATES: APPLICATION HOSTING MARKET SIZE, BY APPLICATION TYPE, 2015–2022 (USD BILLION) 75
TABLE 35 UNITED STATES: APPLICATION HOSTING MARKET SIZE, BY ORGANIZATION SIZE, 2015–2022 (USD BILLION) 75
TABLE 36 UNITED STATES: APPLICATION HOSTING MARKET SIZE, BY VERTICAL,
2015–2022 (USD BILLION) 75
TABLE 37 CANADA: APPLICATION HOSTING MARKET SIZE, BY HOSTING TYPE,
2015–2022 (USD BILLION) 76
TABLE 38 CANADA: APPLICATION HOSTING MARKET SIZE, BY CLOUD HOSTING TYPE,
2015–2022 (USD BILLION) 76
TABLE 39 CANADA: APPLICATION HOSTING MARKET SIZE, BY APPLICATION TYPE,
2015–2022 (USD BILLION) 77
TABLE 40 CANADA: APPLICATION HOSTING MARKET SIZE, BY ORGANIZATION SIZE,
2015–2022 (USD BILLION) 77
TABLE 41 CANADA: APPLICATION HOSTING MARKET SIZE, BY VERTICAL,
2015–2022 (USD BILLION) 78
TABLE 42 EUROPE: APPLICATION HOSTING MARKET SIZE, BY HOSTING TYPE,
2015–2022 (USD BILLION) 80
TABLE 43 EUROPE: APPLICATION HOSTING MARKET SIZE, BY CLOUD HOSTING TYPE,
2015–2022 (USD BILLION) 80
TABLE 44 EUROPE: APPLICATION HOSTING MARKET SIZE, BY APPLICATION TYPE,
2015–2022 (USD BILLION) 80
TABLE 45 EUROPE: APPLICATION HOSTING MARKET SIZE, BY ORGANIZATION SIZE,
2015–2022 (USD BILLION) 81
TABLE 46 EUROPE: APPLICATION HOSTING MARKET SIZE, BY VERTICAL,
2015–2022 (USD BILLION) 81
TABLE 47 ASIA PACIFIC: APPLICATION HOSTING MARKET SIZE, BY HOSTING TYPE,
2015–2022 (USD BILLION) 84
TABLE 48 ASIA PACIFIC: APPLICATION HOSTING MARKET SIZE, BY CLOUD HOSTING TYPE, 2015–2022 (USD BILLION) 84
TABLE 49 ASIA PACIFIC: APPLICATION HOSTING MARKET SIZE, BY APPLICATION TYPE,
2015–2022 (USD BILLION) 84
TABLE 50 ASIA PACIFIC: APPLICATION HOSTING MARKET SIZE, BY ORGANIZATION SIZE, 2015–2022 (USD BILLION) 85
TABLE 51 ASIA PACIFIC: APPLICATION HOSTING MARKET SIZE, BY VERTICAL,
2015–2022 (USD BILLION) 85
TABLE 52 MIDDLE EAST AND AFRICA: APPLICATION HOSTING MARKET SIZE,
BY HOSTING TYPE, 2015–2022 (USD BILLION) 87
TABLE 53 MIDDLE EAST AND AFRICA: APPLICATION HOSTING MARKET SIZE,
BY CLOUD HOSTING TYPE, 2015–2022 (USD BILLION) 87
TABLE 54 MIDDLE EAST AND AFRICA: APPLICATION HOSTING MARKET SIZE,
BY APPLICATION TYPE, 2015–2022 (USD BILLION) 87
TABLE 55 MIDDLE EAST AND AFRICA: APPLICATION HOSTING MARKET SIZE,
BY ORGANIZATION SIZE, 2015–2022 (USD BILLION) 88
TABLE 56 MIDDLE EAST AND AFRICA: APPLICATION HOSTING MARKET SIZE, BY VERTICAL, 2015–2022 (USD BILLION) 88
TABLE 57 LATIN AMERICA: APPLICATION HOSTING MARKET SIZE, BY HOSTING TYPE,
2015–2022 (USD BILLION) 89
TABLE 58 LATIN AMERICA: APPLICATION HOSTING MARKET SIZE, BY CLOUD HOSTING TYPE, 2015–2022 (USD BILLION) 90
TABLE 59 LATIN AMERICA: APPLICATION HOSTING MARKET SIZE, BY APPLICATION TYPE, 2015–2022 (USD BILLION) 90
TABLE 60 LATIN AMERICA: APPLICATION HOSTING MARKET SIZE, BY ORGANIZATION SIZE, 2015–2022 (USD BILLION) 91
TABLE 61 LATIN AMERICA: APPLICATION HOSTING MARKET SIZE, BY VERTICAL,
2015–2022 (USD BILLION) 91
TABLE 62 MARKET RANKING, 2017 93
TABLE 63 PARTNERSHIPS, AGREEMENTS, AND COLLABORATIONS, 2016–2017 94
TABLE 64 NEW PRODUCT LAUNCHES, 2016–2018 95
TABLE 65 MERGERS AND ACQUISITIONS, 2015–2017 95
TABLE 66 BUSINESS EXPANSIONS, 2016–2017 96


LIST OF FIGURES

FIGURE 1 GLOBAL APPLICATION HOSTING MARKET: MARKET SEGMENTATION 15
FIGURE 2 GLOBAL APPLICATION HOSTING MARKET: RESEARCH DESIGN 17
FIGURE 3 RESEARCH METHODOLOGY 18
FIGURE 4 DATA TRIANGULATION 19
FIGURE 5 MARKET SIZE ESTIMATION METHODOLOGY: BOTTOM-UP APPROACH 20
FIGURE 6 MARKET SIZE ESTIMATION METHODOLOGY: TOP-DOWN APPROACH 21
FIGURE 7 APPLICATION HOSTING MARKET SIZE, 2015–2022 25
FIGURE 8 APPLICATION HOSTING MARKET ANALYSIS 26
FIGURE 9 FASTEST-GROWING SEGMENTS IN THE APPLICATION HOSTING MARKET,
2017–2022 26
FIGURE 10 AVAILABILITY OF COST-EFFECTIVE CLOUD HOSTING SERVICES IS EXPECTED TO DRIVE THE GROWTH OF THE APPLICATION HOSTING MARKET 28
FIGURE 11 WEB-BASED APPLICATION TYPE IS EXPECTED TO HOLD THE LARGER MARKET SHARE DURING THE FORECAST PERIOD 29
FIGURE 12 MANAGED HOSTING SEGMENT IS EXPECTED TO HOLD THE LARGEST MARKET SHARE DURING THE FORECAST PERIOD 29
FIGURE 13 LARGE ENTERPRISES SEGMENT IS EXPECTED TO HOLD THE LARGER MARKET SHARE BY 2022 30
FIGURE 14 BANKING, FINANCIAL SERVICES, AND INSURANCE VERTICAL IS EXPECTED TO HOLD THE LARGEST MARKET SHARE BY 2022 30
FIGURE 15 NORTH AMERICA IS ESTIMATED TO HOLD THE LARGEST MARKET SIZE IN 2017 31
FIGURE 16 APPLICATION HOSTING MARKET: MARKET INVESTMENT SCENARIO 32
FIGURE 17 APPLICATION HOSTING MARKET: DRIVERS, RESTRAINTS, OPPORTUNITIES,
AND CHALLENGES 33
FIGURE 18 HOSTING ARCHITECTURE 38
FIGURE 19 THE CLOUD HOSTING SEGMENT IS EXPECTED TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD 41
FIGURE 20 WEB-BASED APPLICATION TYPE IS EXPECTED TO HOLD THE LARGER MARKET SIZE DURING THE FORECAST PERIOD 52
FIGURE 21 LARGE ENTERPRISES SEGMENT IS EXPECTED TO HAVE THE LARGER MARKET SIZE DURING THE FORECAST PERIOD 56
FIGURE 22 BANKING, FINANCIAL SERVICES, AND INSURANCE VERTICAL IS EXPECTED TO HAVE THE LARGEST MARKET SIZE DURING THE FORECAST PERIOD 60
FIGURE 23 NORTH AMERICA IS EXPECTED TO HAVE THE LARGEST MARKET SIZE DURING
THE FORECAST PERIOD 70
FIGURE 24 NORTH AMERICA: MARKET SNAPSHOT 71
FIGURE 25 ASIA PACIFIC: MARKET SNAPSHOT 83
FIGURE 26 KEY DEVELOPMENTS BY THE LEADING PLAYERS IN THE APPLICATION HOSTING MARKET FOR 2015–2018 92
FIGURE 27 MARKET EVALUATION FRAMEWORK 93
FIGURE 28 AWS: COMPANY SNAPSHOT 97
FIGURE 29 AWS: SWOT ANALYSIS 99  
FIGURE 30 IBM: COMPANY SNAPSHOT 100
FIGURE 31 IBM: SWOT ANALYSIS 101
FIGURE 32 RACKSPACE: SWOT ANALYSIS 104
FIGURE 33 GOOGLE: COMPANY SNAPSHOT 105
FIGURE 34 GOOGLE: SWOT ANALYSIS 106
FIGURE 35 LIQUID WEB: SWOT ANALYSIS 109
FIGURE 36 MICROSOFT: COMPANY SNAPSHOT 111
FIGURE 37 DXC: COMPANY SNAPSHOT 115

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